In her character-driven projects, Zeva focuses on sensing and capturing the unique temperament of each individual, crafting distinctive digital environments tailored to their personality and thematic essence. Her work is marked by a strong sense of personal style and narrative depth. Her video pieces reflect a keen sensitivity to both societal tensions and inner psychological landscapes, often spotlighting emotional and existential themes.

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At the heart of her practice is the belief that “people are unrepeatable.” She emphasizes that digital art should be shaped by a subject’s singular identity and lived experience, not reduced to mere technical display or aesthetic layering. “Art should reveal the stories that shape a person,” she states, “and allow those stories to live on eternally in the digital realm.”